Why is GEO targeting so important in modern SEO?
When it comes to ranking, you want to rank the highly relevant keywords used in your niche. The problem is that when you do that, your competition certainly includes some of the top brands that have huge SEO budgets.
SEO is highly competitive and the truth is that you will not be able to compete with the big brands. However, you can take advantage of the importance of local SEO to Google now. This is exactly where geographic segmentation comes in to give you a great deal of help.
The point here is that you want to get around the really tough keyword competition. You can do this on search engines by taking the location-specific keyword targeting approach.
What does it really mean?
To be as simple as possible, instead of targeting a keyword like “buy shoes”, you target a more specific, longer and location-specific keyword, like “buy shoes in New York City”. Instead of “car repairs in New York”, you go deeper, like “car repairs in Brooklyn”.
The main idea here is to restrict as much as possible. You can even go as targeted as restricting some of the keywords you use to the street level. However, you should try to cover as much of your service area as possible.
Why target these specific keywords?
Using geo-targeted SEO offers some benefits that simply cannot be ignored by SEO experts and business owners. Some of those that should be mentioned are:
Low competition – While it is practically impossible for smaller companies to rank for highly competitive search terms, such as “protein supplements” or “bakery”, it is much easier to rank for location-specific keywords, as competition is naturally much less .
Lower price – You have to spend money on your SEO campaigns, so when you choose the very competitive terms, the campaign quickly becomes very expensive. With geo-targeting, you pay much less.
Less time – To rank on the first page of Google for competitive keywords, you may even have to wait a year or more. With geo-targeted campaigns, the time required is much less.
How to use geo targeting in SEO
First thing first. Geo-targeting in SEO is simple and complicated. There are some strategies that you can use that are quite obvious. That includes:
Creating appropriate landing pages
Geo-targeted keywords can be used for paid ads and organic searches. However, to make the most of this opportunity, you need location-specific landing pages.
Try to build one for each location where you offer services. Then, when using local SEO ranking strategies, you can point your links to the appropriate resource.
Using targeted top-level domains
This is a tactic that you can definitely use if you plan to launch a website to serve local markets. However, it is also something that you can consider if organizing the appropriate redirects is not an issue for you.
TLDs (top-level domains) are those with specific location extensions, such as.co.UK ou.com.au. This has much more weight than many expect when referring to the country-specific Google search engines used by the user.
When referring to the less obvious SEO strategies you can use for a geo-targeting campaign, we could mention a few examples:
Locally based business directory registration
For local SEO in general, business directories that target a specific region are much more valuable than larger ones that have global coverage. This is especially the case when you can focus on the location-specific landing pages we mentioned below.
Exchange with local companies
The link you get from a company that serves the same area as yours is very valuable with location-specific campaigns. This is especially the case if they already have good local coverage on search engines. Look for different swaps that you can establish and always choose something that is beneficial to both parties.
Nowadays, you have to use geo-targeted SEO. It’s as simple as that. When hiring an SEO agency to work on your website, you should avoid anyone who doesn’t talk about the importance of local SEO and who doesn’t mention geographic targeting to help you rank exactly where you serve customers.