Email sender reputation

Email reputation (sender) is a broad term used to describe your situation with organizations that manage incoming email for end user accounts. As anti-spam technologies evolve, they increasingly rely on this holistic reputation concept to determine whether or not their email should be delivered.

ny technology or process in which an incoming email is scanned and then marked as a legitimate email or spam.


the better your reputation, the more likely you are to pass all spam checks and filters. Which begs the question, exactly what makes a good reputation?

There are several criteria that contribute to a good reputation for the sender. The main ones are:

1. You do not send messages to email addresses that no longer work.

2. Your emails do not generate spam reports.

3. The links you use in your emails are not associated with any incorrect senders.

Some would also say that email authentication improves their reputation. Others treat authentication as a separate problem.

Spam reports

Spam reports are where the recipient of a given email decides whether it is spam and reports it as such. The nature of these reports has important implications for deliverability.

If you use a webmail service like Yahoo! Mail or Gmail, so you have a “report as spam” or si

milar button on the screen whenever you see your emails.

Using this button sends an automated report to that service about the email you are viewing. The service then uses these reports to refine its anti-spam technologies.

Spam filters and anti-spam technologies

Anti-spam technologies are any mechanism for identifying spam and dealing with it accordingly. There are hundreds of different technologies operating at various points in the chain of events that lead to the delivery of an email to the user’s inbox.

People often talk about spam filters or email being filtered out. A spam filter is a broad term used to describe a

If it is marked as spam, it will be “filtered”, that is, deleted or forwarded to a trash folder instead of the recipient’s main inbox.

There are many types of spam filters that use different criteria to decide whether an email is spam or not. But we can divide these criteria into two major groups.

One set involves the content of the email itself. What words are used in the subject line and main body text?

So, for example, if the subject line is “PENIS ENLARGERS FOR U !!!!!”, a spam filter is likely to mark that email on your spam checklist. Get enough ticks and the email is filtered.

Another set of criteria concerns the route that the email has taken. Who sent the email? Where did it come from? Where does this suggest people go

So, for example, if the email originated from somewhere known as a regular source of spam, this is a mark on the spam checklist.